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LiftMetrix (discontinued)

LiftMetrix (discontinued)
Formerly Hootsuite Impact

Overview

What is LiftMetrix (discontinued)?

Social media analytics suite LiftMetrix was acquired by Hootsuite in February 2017 and became Hootsuite Impact, a social media analytics tool emphasizing the needs of larger entities and enterprise. The product has since been discontinued.

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Recent Reviews
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Pricing

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LiftMetrix (discontinued)

LiftMetrix (discontinued)

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What is LiftMetrix (discontinued)?

Social media analytics suite LiftMetrix was acquired by Hootsuite in February 2017 and became Hootsuite Impact, a social media analytics tool emphasizing the needs of larger entities and enterprise. The product has since been discontinued.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is LiftMetrix (discontinued)?

Social media analytics suite LiftMetrix was acquired by Hootsuite in February 2017 and became Hootsuite Impact, a social media analytics tool emphasizing the needs of larger entities and enterprise. The product has since been discontinued.

LiftMetrix (discontinued) Features

  • Supported: Actionable game plan for social media platforms, content, ads, and campaigns
  • Supported: Social media ROI measurement, boosting, and campaign reporting
  • Supported: Insights that explain the story on social media
  • Supported: Track brand performance at a top level and content level
  • Supported: Paid and owned recommendations based on brands' defined business goals
  • Supported: View all set goals and KPIs across both website and social to analyze how content is performing against the goals
  • Supported: Social Content Tagger automatically assigns tags, providing the most encompassing content themes
  • Supported: Manipulate data and create reports directly within LiftMetrix or use as internal data warehousing
  • Supported: Social Selling feature shows which advocates and employees tweeting about your brand are performing the best

LiftMetrix (discontinued) Integrations

LiftMetrix (discontinued) Competitors

LiftMetrix (discontinued) Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported LanguagesEnglish, Japanese, French, Spanish, Italian, Korean, Arabic, Dutch, Brazilian Portuguese, German, Catalan, Indonesian, Turkish, Russian, Polish
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Comparisons

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Reviews and Ratings

(7)

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
May 13, 2021

Hootsuite Impact - A great tool for communications professionals to keep track of the social universe.

Verified User
Manager in Social Media
Government Administration Company, 10,001+ employees
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
Hootsuite Impact is a being used as a way to track what our customers, the media, and our competitors are saying about our products and services, beyond simply just looking at cases where we are mentioned directly by them. It allows us to track what is happening in real time across a number of different platforms.
Pros and Cons
  • It is easy to quickly set up and get results from specific search terms.
  • It tracks these terms across many different platforms, all in one place.
  • It allows us to quickly analyze the data from these mentions.
  • It would be great to be able to associate your search terms with a secondary search term to pull in specific mentions. (Comany Name + SEARCH TERM) OR (Company Name + Another Search Term).
  • Hootsuite Impact could be better integrated with their other products so that tags from Hootsuite would automatically carry over to mentions in Hootsuite Impact and vice-versa.
  • As with most social monitoring tools, the sentiment analysis is not very accurate in that it only associates specific keywords to a sentiment.
Likelihood to Recommend
Hootsuite Impact is well suited to be able to monitor and analyze specific search terms across a number of different platforms including social media, blogs, media and forums.
Return on Investment
  • Hootsuite Impact has reduced the amount of time it takes to pull reports on market terms that we have set up to monitor.
  • The ability to include public facebook pages as a source of data has given us a look into areas that we were previously unable to monitor.
  • Hootsuite Impact has not improved our ability to perform sentiment analysis.
Alternatives Considered
Hootsuite Impact is far easy to use, both in setup and in pulling reports, than Adobe Social was for us. The visualizations make data far easier to read, and being able to quickly filter through mentions has helped us to be more nimble when pulling reports.
Other Software Used
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